Founded in 2017 by music industry professional and curator Hannah Schneider, Unheard Gems is a platform dedicated to amplifying the voices of emerging and independent artists. With a passion for discovering talent, Hannah has worked with over 400 musicians throughout her career, bringing her expertise in marketing and PR to every project. As the Marketing Manager at a record label and the founder of Unheard Gems and UG PR, Hannah leads a team driven to connect artists with audiences in authentic and impactful ways.

Unheard Gems began as a passion project to spotlight rising stars and give them a platform to share their stories. Since then, we’ve supported now-renowned artists like Noah Kahan, King Princess, Lauren Sanderson, Cate Tomlinson, Mathew V, and Hazlett early in their journeys. From exclusive interviews and curated playlists to articles and music reviews, we’ve built a space where artists can shine, and audiences can discover the music they need to hear.

Through Unheard Gems PR, we expand this mission by offering artist-friendly, affordable services that empower independent musicians. With a diverse, all-female, and nonbinary identifying team, we champion inclusivity and celebrate voices from women, the LGBTQ+ community, immigrants, and people of all abilities. Our campaigns blend creativity with business strategy, equipping artists with the tools they need to thrive both artistically and professionally.

At Unheard Gems, we’re more than a platform — we’re a community. We’re dedicated to finding the best new music, amplifying the stories that deserve to be heard, and fostering the next generation of innovative, independent artists.